3.1.3 Mt. San Antonio and Orange Groves, California, reached via Union Pacific System
Before trucks were common, growers relied on the railroads to ship their fruit to market. This postcard appears to have been published by the Union Pacific Railroad company. Growers paid the railroad companies to ship their oranges to food markets across the country. Does the railroad company make life and work in Southern California look good in this postcard?
In order to sell their oranges, growers needed a way to get large quantities of the fruit to stores and markets. Railroad companies had a strong economic incentive to encourage more people to move to regions the rail line serviced. A postcard like this was likely meant to encourage people living far from Southern California to consider making the move to this region and establishing orange groves, which would bring more business to rail lines.