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11.3.7 Italian Colony Brand, Italian Swiss Colony, Asti

Wine label

circa 1930s
Ephemera

Italian Colony Brand, Italian Swiss Colony, Asti, ca. 1930; California wine label and ephemera collection, Kemble Spec Col 07, California Historical Society.

Carefully examine the "How barrels are made" photograph (Source 6) and the wine label image, as well as their captions. One image shows coopers making wine barrels at the Italian Swiss Colony in Asti, California. The other image is a label that was used on wine bottles produced by the Italian Swiss Colony. What do these images reveal about the lives of Italian immigrants in the United States? How did Italian immigrants build businesses and communities in America?
Ask students to carefully examine the two images and their captions. One image (Source 6) shows coopers making wine barrels at the Italian Swiss Colony in Asti, California. The other image is a label that was used on wine bottles produced by the Italian Swiss Colony. In 1881, Andrea Sbarboro founded the agricultural community for Italian immigrants. Italian Swiss Colony became a leading producer of wine in California. Use the image to help students explore how Italian immigrants established orchards, vineyards, and other successful businesses in the United States. Discuss how they overcame discrimination and built thriving Italian American communities.

An Italian Swiss Colony Famous Wine
Italian Colony Brand
Italian Swiss Colony
Asti, California